BLINGTOY BY HASSANE SYLLA

FOUNDER / HASSANE SYLLA

 

FRENCH CULTURE WITH A DIFFERENT AND PERSONAL PERSPECTIVE.

 

HASSANE SYLLA, ARTISTIC DIRECTOR OF BLINGTOY SINCE 2010, INITIALLY STARTED HIS BLINGTOY PROJECT WITH THE IDEA OF ART, PASSION, CREATION, CULTURE, AND THE USE OF VIBRANT COLORS ALONGSIDE DARKER TONES.

 

IT ALL BEGAN WITH THE CREATION OF COSTUME JEWELRY, FASHION ACCESSORIES, AND LUXURY ITEMS (BRACELETS, RINGS, PENDANTS).

 

RAW MATERIALS SUCH AS PLEXIGLASS, SILVER, JADE, PEARLS, AND PRECIOUS STONES WERE USED. IN 2016, HE DECIDED TO CREATE A CLOTHING LINE TO ADD A NEW RANGE TO HIS BRAND. ALL ITEMS FROM THE BRAND ARE LIMITED EDITION PRODUCTIONS AND MADE WITH BIOLOGICAL MATERIALS FOR THE ENVIRONMENT AND THE PLANET (EUROPEAN STANDARDS).

 

HIS DESIGNS CAN BE BETTER DESCRIBED AS A COLLECTION OF HIGH-END PIECES INSPIRED BY THE MODERN WORLD, BAROQUE ART, AND HIS ACTIVE IMAGINATION.

 

THE RESULT OF HIS WORK IS A BLEND OF FRENCH QUALITY WITH THE VIBES OF MODERN HIP-HOP AND URBAN CULTURE.